So what can WeddingWire do for you? It would probably be
easier to tell you what WeddingWire cannot do for you, but here are some of the
highlights of their interactive and informative website:
- Local Vendor Search
- From venues to photographers and florist to catering teams, the WeddingWire website has over 200,000 vendors in their database
- Each vendor has their own page on the WeddingWire website with photos, deals, FAQs, and customer reviews
- This page also contains a link to the vendors actual website (if applicable) and buttons to find the vendor on Facebook, Twitter, and Pinterest
- Wedding Forums
- This is a place for customers and companies to interact via discussion boards based on a wide variety of topics
- Don’t see the topic you wish to discuss? You can create your own discussion board forum at the click of a button
- Find Your Dress
- Allows visitors to sort through bridal gowns, bridesmaid’s dresses, flower girl dresses and more by brand, neckline, silhouette, price, etc.
- You can also search through photos of invitations, favors, jewelry and much more
- If you find a dress you love you can click the “save” button located at the bottom of every photo and it will be stored on your “inspiration board”
There are several other tools on the WeddingWire website such
as gift registry assistance, travel recommendations, and search tools to find
truck shows and bridal events in your area.
Most of the tools listed above are available to anyone that
comes across the WeddingWire website. However, once you are a registered
member, even more tools become available to you! After we got engaged, I began
using one of WeddingWire’s competitors, TheKnot. However, their personalized
website service does not even come close to comparing to the options that
WeddingWire gives you. That was enough for me to make the switch!
Their website options are not the only aspect of WeddingWire’s
planning tools. In fact, let’s take a closer look at how WeddingWire can help you
plan your big day.
- Your Profile
- Much like a Facebook profile, this is a snapshot of who you are and what you are interested in talking about with other couples
- Allows you to add photos, videos, vendors, and inspiration boards to better connect with other users
- Fun fact: this has a cute little wedding day countdown on the side too!
- Wedding Checklist
- After you create your profile, and plug in your
wedding date, a personalized checklist iscreated for you
- This serves as an excellent guideline as to when you should begin thinking about certain aspects of your wedding and when you should actually be locking those details in place
- Once you have completed a task, just click the box and away it goes!
- Inspiration Boards
- Essentially, this is the exact same concept as Pinterest boards; allowing you to add items to your inspiration boards that you find while browsing the WeddingWire site
- Unique to this option though is the ability to customize where your photos are displayed – in the end, your board can literally look like you created a bulletin board
- Wedding Website
- This is the main reason why I joined WeddingWire! It’s easy to use and has hundreds of background/template options
- You can customize the areas of your site (i.e. Wedding Party, Venue Locations, etc.)
- Allows you to create a unique URL with you own wedding name
- Fun fact: our wedding website is still under construction, but feel free to take a look
- Interactive Room Diagram
- This is also one of the best features of the WeddingWire website and one that many other wedding website services do not offer
- Type in the dimensions of your reception venue and begin creating your customized room layout
- Options to add various types of tables and bars to the diagram to see just how many people will fit your space
- After you have input your guest list, the seating chart gives you the opportunity to individually place each guest in a chair on your diagram
- Budget Calculator
- Lists all of the individual costs that you might come across while planning and executing your wedding
- Columns for the estimated cost, the actual cost, the amount paid, and the amount due
- Also gives you the option to add in your own costs, if they are not already listed
WeddingWire’s planning resources are incredible and I login
to their website at least once a week. However, their most helpful tool happens
to be their mobile application. All of their planning resources are accessible
on their mobile app, as well as various photos, discussion forums, and
inspiration boards. You can literally plan your wedding at any point in time at
virtually any place you happen to be. WeddingWire is not only mobile friendly,
but is “other network” friendly as well. Social share buttons (Facebook, Twitter, Pinterest, and Google+) are included at
the bottom of every photo on the WeddingWire website and you can even download
their Facebook app to share your wedding story with even more couples and
wedding lovers.
While WeddingWire does a great job of working alongside
other social media networks, they could use some work in the proximity
marketing department. Some things they could consider would be offering deals
or coupons to customers that check-in at their “WeddingWire Rated”
locations or claiming venues or vendor locations as WeddingWire approved on
services like Yelp and FourSquare. WeddingWire Rated vendors have had a certain
amount of positive reviews in areas like quality of service, professionalism,
and value. Allowing their positively rated venues and vendors to use the
WeddingWire name for these purposes would help the venue and vendor’s
credibility at the same time the WeddingWire name is being spread to more and
more potential customers.
All in all, WeddingWire offers a unique and pleasant dreaming
and planning experience for brides, potential brides, and wedding lovers alike.
With easy sharing options and on-the-go tools, WeddingWire has taken its target
audience of small business owners and eager brides and turned themselves into a
wedding industry staple.
{Let's Make A Connection}
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